Where 11C and Co. Comes From

*Along the charming streets of Antigua, Guatemala, a serendipitous meeting took place*…

***This encounter would mark the beginning of a remarkable journey and the formation of Cafè No Se, Ilegal Mezcal and 11C and Co.***
John Rexer, a visionary entrepreneur with a love for all things creative, had a burning passion for crafting unique experiences. He believed in the power of creativity to ignite inspiration and bring people together. It was within the walls of a small, unassuming building located at 11C, 1a Avenida Sur, Antigua ,Guatemala that John Rexer created a hub for creativity and ideation.
As the brand grew the combined expertise and unwavering determination, transformed 11C 1a Avenida into the now-famous Café No Sé. Its name, a playful nod to the initial uncertainty and audacity of the endeavor, quickly became synonymous with live music, Mezcal, and a haven for creative minds from around the world.
This place became much more than just a bar. It became a melting pot of ideas, a gathering place for artists, writers, musicians, and entrepreneurs. It was here that the bad idea factory was born, a place where unconventional thoughts were embraced, and creativity flowed freely.
The atmosphere was always buzzing with excitement and inspiration. From the aroma of mezcal to the captivating conversations that filled the air, the café became a breeding ground for new ventures and collaborations. John Rexer and the team nurtured this environment, providing support and resources to help transform these ideas into reality.
As time went on, the impact of 11C and Co expanded beyond the walls of Café No Sé. The agency that emerged from this creative hub carried the spirit into every project they undertook. They honored the legacy by fostering innovation, embracing unconventional thinking, and creating memorable experiences for their clients.
Today, 11C and Co continues to thrive, paying homage to the humble beginnings that sparked its creation. The agency's work reflects the vision of John Rexer and the birth place of Ilegal Mezcal, always striving to push boundaries, challenge norms, and bring forth the brilliance that lies within every creative endeavor.

WE ARE 11C and CO

At 11C we create success through a hands-on approach to brand building. We know that great brands are built beyond the traditional confines of desks and boardrooms; they are built by executing strategies and initiatives that drive tangible results. With a proven track record, 50 years of combined industry experience, and deep relationships, we are able to establish strong connections with customers, partners, and stakeholders, fostering trust and loyalty that propel the brands that we believe in to new heights.

We specialize in crafting exceptional spirits, low and no ABV beverages. With an unwavering commitment to quality and innovation, we have established ourselves as a leading player in the industry.

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